Ah yes, the soft launch — the Gen Z-approved way to let the world know you’re no longer romantically available… without giving anyone too much to talk about.
If you’re unfamiliar:
A soft launch is when you subtly show hints of your new relationship on social media — without actually tagging them, showing their full face, or confirming anything out loud. It’s a glimpse, not a full announcement. A little teaser. A “blink and you’ll miss it” move.
Think:
- A blurry dinner pic with two plates
- A photo of two hands (preferably adorned with matching bracelets)
- A mirror selfie… but he’s just a shadow in the background
Why soft launch instead of hard launch?
Because your happiness is sacred. And because people don’t deserve front row seats to a love story they didn’t audition for.
Here’s How to Nail the Spring Soft Launch 🌷:
1. Start with subtle stories.
Drop casual hints — show the date night fits, the flowers he gave you, the passenger princess selfies. Keep it light, keep it breezy.
2. Protect your peace.
This is for you, not them. Don’t feel pressured to overexplain or overpost. Remember, privacy > secrecy.
3. Let it build naturally.
The soft launch isn’t about clout. It’s about letting the relationship grow in real time, away from group chats and public opinions.
4. Be ready for the comments.
The “WHO IS THATTTT?” and “Soft launch era!!!” comments are inevitable. Smile. Text your boo. Keep it pushing.
5. Know when (or if) you want to upgrade to a hard launch.
Sometimes, the relationship is so good, you never leave the soft launch phase. And that’s valid too.
